What Should Not Be Missing in Your Next Experiential Travel Package in Italy
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The rise of experiential tourism is one of the most noteworthy travel trends this year. More and more travelers seek out fun experiences rather than fancy hotels or exotic beach locations. Memories are made of experiences, after all, so this is a normal, perhaps even long overdue, evolution in the travel industry. Italy with its ancient history, rich cultural heritage and phenomenal cuisine is one of the world’s best destinations for experiential travel journeys. In fact, most travel experiences in … Read More

2026 Winter Olympics: Opportunities in Italy for Experiential Travel Operators
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At the end of June, it was announced that Italy has won the bid to host the 2026 Winter Olympics. Beating the only other candidate, which was Sweden, Italy now prepares to welcome the athletes and their entourage, but also spectators and sports enthusiasts alike. Italy Will Host the 2026 Winter Olympics Specifically, the 2026 Winter Olympics will take place in Northern Italy, the hosting venues shared by Milan, the region’s economic capital, and Cortina d’Ampezzo, a major ski resort. … Read More

Matera, Capital of Culture 2019 in a Day: Is Quality Experiential Tourism at Risk?
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Although usually it’s the more famous cities that get designated as the European Capital of Culture for a certain year, sometimes the award goes to less-known destinations. Matera is the Capital of Culture in 2019, a destination in Italy that exists in the shadows of its much better-known counterparts like Milan, Rome or Venice. Yet, the city has much to offer. Matera: Capital of Culture 2019 Although virtually unknown to many, if not most, visitors to Italy, the Matera is … Read More

Artès and BITESP together to develop experiential tourism in Italy
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Artès, the well-known Professional Experiential Tourism organization in Italy, is excited to announce to have been selected as Training and Innovation Partner by BITESP – Borsa Italiana del Turismo Esperienziale – the first trade show entirely dedicated to incoming experiential tourism. In order to help tourism and passionate professionals to develop their skills in the industry and expand the experiential tourism offer in Italy, Artès and BITESP have launched a series of “training tours” that will take place in different … Read More

Bike riding in Tuscany: an example of unique experiences from the heart of Val D’Orcia
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There is no doubt that Tuscany is one of the most popular destinations for both Italian and foreign visitors when it comes to picking memorable experiences, especially if they love bike riding. Understanding why is quite simple: there are countless opportunities to live unique experiences in Tuscany as they range from the discovery of local cuisine to the possibility of dive into both its natural and urban unique landscapes. The ever-changing modern market poses a new challenge to those who … Read More

Airbnb invests in experiential tourism with the Matera 2019 Experience Academy
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Experiential tourism is a growing market: Italy makes no exception and Airbnb well understands that. The Experience Academy Airbnb just launched aims at indirectly developing an experiential tourism offer in Italy by training the people interested in it. The European Capital of Culture 2019, Matera, certainly offers a great opportunity for training in the tourism sector. The choice made by the U.S. giant is certainly not accidental: in Italy experiential tourism is tempting both domestic and incoming travel markets, resulting … Read More

Wedding Tourism in Italy: an experiential overview on the market
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Italy is a must destination for travelers and it comes with no surprise that people from all over the world, celebrities included, choose our country as the destination to celebrate the most important moments of their lives. Exclusive dreamy locations, romantic landscapes, breath-taking scenery awaits lovers and their guests in the Italian peninsula, creating room for the best wedding experience ever dreamed of. Wedding tourism refers to a travel offer addressed to people willing to travel abroad with the purpose … Read More

BIT 2019: international travel fair specialising in experiential tourism products
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The BIT 2019 Exhibition took place this year from 10-12 February in Fieramilanocity in the center of Milan. BIT is an annual international trade fair which brings together people, operators, businesses and others working in the tourism sector so everyone can learn more about what’s going on in the tourism sector, stay up to date, and of course, network. As usual, there were several thematic areas dedicated to certain aspects of experiential tourism. This year they included: A Bit of … Read More

What it means to have a trusted partner in Italy for wine & food tourism experiences
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For travel agents, having a trusted partner for wine and food experiential tourism in Italy really is a must. Travel agents have to carry out a lot of research to find the right partner that matches their needs, and the desires of their clients. Travel agents cannot possibly be expected to be able to come up with experiential tourism packages in Italy by themselves – it’s just not their business. Besides, any travel agents operating outside of Italy will necessarily … Read More

1818, Lord Byron arrives at Ca’ Zen (All servants at work near Venice)
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Luigi will welcome you with his typical enthusiasm, in the shoes of the head butler of Ca’ Zen. He will help you find out about the typical court activities of the nobility that lived in this splendid Venetian Villa. The Villa has been preserved as it was in the beginning of the ‘800, the time of the famous “love flings” of Lord Byron with the young Guiccioli countess. You will relive the traditions of this house, putting the shoes of a servant of Ca’ Zen. You will take part in a hunt (a photographic one) of the typical fauna of this wild territory which is situated at the Delta of the River Po and has still remained pristine. You will learn the secrets of grooming horses and prepare them for the walks of nobles. At the end of the day, you are to celebrate the success of the venture with a typical Venetian aperitif and, if your contribution is as impeccable as we expect, you will be rewarded with a Certificate of recognition by the very Countess.

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