Opportunities for travel agencies approaching italy as destination for experiential tourism
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As the experience economy keeps moving forward in the travel industry, offering experiential tourism services becomes less of a choice and more of a full-time commitment for travel agencies. We already discussed how travel agencies can (and should) promote Italy as an experiential destination but let’s dive deeper in the opportunities Italy offers to operators by understanding what makes the Italian peninsula the perfect experiential travel destination. The Italian way of life as experiential travel & tourism offer After Airbnb’s … Read More

Examples from the past: Tuscany mysteries & experiential story living in Tourism
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Tuscany is a great experiential tourism destination: its vineyards and wine culture only make travellers from all over the world come to enjoy the delicacy of the Tuscan winery art. But this magnificent region has a lot more to offer: with its green countryside landscape, its incredible cultural heritage, Tuscany has all the great ingredients to become one of the most appealing regions of the Italian peninsula. What Tuscany means in terms of experiential travel offer Last year Tuscany hit … Read More

How to promote Italy as an experiential destination for travel agencies
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Both travelers and travel agencies will agree on seeing Italy as a captivating and appealing destination. The rising numbers that are shaping the market are not surprising: according to Ont – Italian National Tourism Observatory – by 2028, international arrivals are forecast to be over 82 million and will generate more than 56 billion€, with a yearly increase of 3.3%. While on one hand, national tourism is strong, on the other hand let’s not take for granted the fact that … Read More

Experiential travel trends that your travel agency must know about in 2018
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Everybody in the industry is talking about experiential travel and how it is changing the whole the sector. In fact, some of the largest names in tourism such as Airbnb and TripAdvisor have shown major interest in experiential travel and the focus on Memory Making experiences. Investing time and money into the accessibility of these experiences to their clients, we can safely say this new branch of tourism is here to stay. The success and growth of experiential travel. The … Read More

(VIP EDITION) Restore the hermit retreat of Sant’Anna in Aci Catena
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Rosa is a well-known architect who will take you inside an ancient cloistered convent positioned on a hill where you can enjoy a breathtaking view. The entrance to the Hermitage is exclusive for “Rosa’s assistants” who will be able to master the architectural relief method starting with the hidden mediterranean garden inside.

(VIP EDITION) Pre-Wedding at Palazzo of Marchesi Pottino di Echifaldo
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Antonella will involve you in discovering artistic beauties and ancient traditions of the Palace. Together with a professional photographer, she will help you to create the best photographs for the promotional material of the pre-wedding service. You will wear the clothes of that time used for the famous Baronial Wedding, and if your work will be appreciated by the local institutions you will be well rewarded with a certificate and a tasting of typical local food and wine products.

Why Should Your Travel Agency Invest In Experiential Tour And Tourism?
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The world fast realizes that money spent on experiences is far of worth than money spent on purchasing items. A popular saying “experience is synonymous with wisdom,” clearly describes the current appetite for experiential tourism. By definition, experiential tourism is an outgrowth of a global movement towards experiential learning, whereby people create meaning through direct experiences nota.ca. Experiences are precious, think about the long-lasting memories that come from them. When you travel to a place, you hardly forget the 2000year … Read More

Experiential Travel Venice: What Makes The Difference In A Destination That Is Experiential Tourism-Oriented?
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The need for more personal interaction and encounter with the tourist destination, life, and people, has driven tourists to go a step further. People want to connect on a deeper emotional and personal level with somewhere they have been to, and as such, there has been a rise in experiential travel to curb these needs. Experiential travel is a form of tourism aimed at availing travelers the opportunity to experience a people, city or country of more personal interaction with … Read More

Experiential tourism – The beginning for the future of tourism
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The way people are deciding to travel is changing quicker by the day, we are seeing this hobby, that is travelling, becoming more active and less relaxed, this is the phenomenon of experiential tourism. Afar believes in this phenomenon by saying, “The kids are getting out of their day-to-day and enjoying atypical and interactive experiences.” So, what happens now to the industry of travel as it is clearly changing and moving into this new direction? The big players in the … Read More

What makes experiential tourism and Veneto a perfect match?
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Experiential tourism has exploded in the tourism industry offering more than just housing to tourist but a whole experience with the people and the places they are in. Now that travellers have more global access than ever before they are searching for deeper connections and a better understanding of their travel destinations. Experiential tourism has comfortably taken the driving seat in this gap in the market. Many of these travellers are in search of interpersonal encounters with the people of … Read More

Who will guard Michelangelo’s legacy?
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Giovanni, who plays the role of Leone Amidei, is a florentine tourist guide extremely specialized on Michelangelo Buonarroti. Before examining if you really are Michelangelo’s heir, he will help you enter Michelangelo’s world thanks to a deeper exploration of his works, the places where he lived and, above all, the thoughts and emotions that this great man left us in writing.

(VIP EDITION) King Manfredi’s marriage at the Swabian Castle of Trani
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Francesca will involve the members of the “advertising agency” in a historical immersion with re-enactment of the wedding and of the most famous banquet of the medieval era in Puglia region. Together we will find the right ideas to give strength to the promotion of this place so rich in suggestion for the events of the past that open up glimpses of imagination up to the present. In the end the Castle Management will give its opinion on the digital campaign proposal.

Your “ideal love” at Borghese Gallery in Rome
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Our Museum Director Susanna will show you the fabulous treasures inside Borghese Gallery and the most important artworks will have no more secrets for you. The real challenge will be to put all your mind, your creativity and your heart, to live the emotion of art and translate it into your own personal successful advertising campaign.
Ready ?

(VIP EDITION) Venetian “Carnet de Voyage”
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Silvia will lead you through a Venice which is still untouched by tourism and will teach you what is and how you do a Travel Diary. You will discover the identity of places using the original Venetian toponymy, the Venetian urban space and its rich articulation, you will get to know how Gondola is made and its history, you will immerse in the traditions of Venice sharing, in an ancient “Bacaro”, the ultimate social rite “go for “ombra and cicchetti”, a venetian slang to say having a glass of wine and local appetizers still in use among the residents.

Casanova and the mystery of Kaballah in the Venetian ghetto
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Angelo, playing the role of a descendant of Casanova, will bring you to discover Venice with new eyes, starting from the most famous places, then into the mysterious “calli” of the Jewish ghetto, involving you in an adventurous treasure hunt between the memories of Casanova and the tastes and culture of the Jewish community in Venice.

What are you waiting for? Join courageously with other Casanova’s descendants and put an end to the curse of your eminent Ancestor!

(VIP EDITION) Master class to become a “Senior Torino Taster”
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Armanda has organized an innovative Master degree in Piedmontese enogastronomy to allow fans to deepen their knowledge and better understand local cuisine products and delicacies to become “Senior Torinese Tasters”

The Master class will be very practical, you will learn the peculiarities of local products and you will have to show your know-how in buying at the best value for money at the market stalls of Porta Palazzo, the largest open-air market in Europe. The products will then be checked by Mauro, the famous chef of “Angelino”, one of the oldest and most famous trattorias in Turin, who will introduce you to his culinary art.

The roads that lead to Essence in Piancavallo
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Selene is an expert in aromatherapy and production of cosmetics from essential oils obtained from plants and flowers of her land. She will accompany you, along with Alfio and his donkey Fiocco, into an immersive journey in the nature of Piancavallo following the lyrics of the song “La Cura”, by Franco Battiato. Selene will help you discover three important essences: oneself, Piancavallo, and its flora.

(VIP EDITION) The excellent Frico Friulano of Nonna Marisa
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Alessandra, food and wine guide and granddaughter of Nonna Marisa, will help us to discover the best shops and farms in and around Pordenone to buy all the necessary ingredients to cook the Frico, a typical Friulian dish made with cheese and potatoes. We will get to know many local people who will let us take part in their lives to enter the soul of this land and its food and wine traditions. Thanks to the teachings of Nonna Marisa, everyone will put their hands on the Frico preparation, we will all eat it together in a libation based on excellent Friulian wines.

(VIP EDITION) Giovanna’s Blogtour in Cividale del Friuli
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Giovanna is very prepared and a particularly attentive and sensitive tour guide, she will take you to discover Cividale immersing yourself in its history, its monuments, walking along ancient streets, entering the centuries-old inns, tasting typical food and touching the traditional artefacts of local artisan. In this swirl of colorful scenes, places and things you will be memorable, unique and unrepeatable meetings with Giovanna’s friends, wonderful people, who will share their history, life, their art and their heart.

(VIP EDITION) Reportage on the Magredi asparagus at Del Zotto farm
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Emanuela will involve you in the cultivation methods used by the farm and, for a day, you will experience the life of the fruit and vegetable farmers according to the season (asparagus, zucchini, strawberries…). At the end, you will help prepare either lunch or dinner, and if you have a bit of practice with social media, you will be invited to publish directly the multimedia material collected to start your own undertaking: promote the Del Zotto farm in the whole world as a symbol of genuineness, authenticity and originality of the agricultural food traditions of Friuli Venezia Giulia.

(VIP EDITION) Spilimbergo painting collection: a Prosciutto for your art
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Tamara will help you catch the spirit of Quadreria Zancanaro, whre you can often find Cesare, its founder. You will visit Spilimbergo to immerse yourself in its millenium spirit and succeed in finding the right inspiration to complete your artistic work: express your soul and “donate your work for a Prosciutto”, or, by means of your art (drawing or writing) you can acquire the right to participate in a lavish tasting of typical, local products to take place at the famous Wine Shop “Enoteca alla Torre”.

(VIP EDITION) The Carnic Celts dance that saved Cordenons from the Roman Army
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Paola, in the shoes of a Celtic priestess in remote Carnia, will help us relieve one of the most dramatic moments in the ancient history of Cordenons. The rite will take place at nightfall, no matter the weather, and the result will be unsure until the very end. We are to dance until dark night entrusting the gods to help us but we are going to have a great feast if gods appear favorable.

(VIP EDITION) The masks of Lecce Palaces … inside and outside us
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Rosemarie will help you immerge in Baroque Lecce, enriched by specific beautifying by means of faces, curious, fearsome, intriguing and observing, masks which give the historical city centre a particular aspect, arousing emotions and curiosity, talking about beliefs that remain in the local memory until present days

(VIP EDITION) Mascali 1928, “mpidimentu pi giuvamentu”
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Yari will present himself for what he is in reality, an economist who loves his land and wants to enhance its value. In the role of a “potential investor”, you will examine the project funding document that will serve as a guideline to meet the most important economic realities of the territory. We will start with a path to relive the disastrous eruption of 1928 and understand how the citizens managed to develop their economy despite the misfortune. We will visit a craft atelier and a bio-agricultural farm to allow the “investors” to gather sufficient elements to understand the great potential of this land. At the end of the survey the “investors” will return their overall assessment to the representatives of local institutions. We have no doubt that the outcome will be positive and, in all cases, there will be a celebratory toast along with a rich tasting of the best local food products.

(VIP EDITION) The Kitchen of Monsù, Sicilian aristocracy of 800
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Mariagrazia specializes in the management of agricultural production, and thus will lead us to meet agricultural farms where we will learn to evaluate the high quality of local food production, finding the necessary ingredients for a perfect Monsù recipe. Monica will teach us how to cook a seasonal dish and will transfer to us the art of how to set the table according to the Monsù style. At the end, we will taste the fruit of our work, enjoying the meal while hearing tales on the traditions of Sicilian cooking and lifestyle

Rediscover your roots with Uncle Tanu in Acireale
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Elisa will involve you with the familiarity of a relative to immerse yourself in the Sicilian atmosphere, in an experience that mixes nature, sea, fishing, stories and traditions with the stories of Uncle Tanu and many other local people who will make you feel at home in a kaleidoscope of typically Sicilian smells and tastes. We will have a party based on a great fish meal in a typical restaurant on the port and there will be surprises.

(VIP EDITION) The redemption of Linguaglossa
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Nadia is an expert nature guide of the territory of Linguaglossa.
In the role of a young farmhand girl of the time, she will start a rebellion against the infamous prince Bonanno. The farmers can redeem their land thanks to the sale of wine and vegetables at the most important farmhouse in the country. Thanks to this narrative system you can immerse yourself, together with Nadia and her friends, in the history of Linguaglossa, in its cultural and social roots, learn how to cultivate the vineyard and the land as Sicilian farmers have been doing for generations.

(VIP EDITION) Caneva’s Figo Moro fig fruit conquers Japan
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Giuliana will help you immerse in the hills of Caneva where this particular fig fruit grows, and which fruit you can immortalise with your photos in the frame of a marvelous local countryside. Later, you will be involved in the patient work of an expert taster at the agricultural company Rive Col De Fer, to decide what is the best “pairing” between the “Figo Moro’ fig fruit and the typical Friulian products, to make it possible suggestions to the famous restaurant manager Taisuke Hamasaki. There will be a feast with local wine, cheese and, of course, the Figo Moro.

(VIP EDITION) The Enigma of Otranto and the Holy Grail
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Imma will guide you to a real hunt of the cultural treasure through the most secret passages of Medieval Otranto, between the Church of Saint Peter (Chiesa di san Pietro), the Castle and the Cathedral of S. Annunciation (Cattedrale di S. Annunziata). Between challenges and hints you are to reconstruct the map of the ancient mosaic and reveal its most profound meaning, inside an authentic intertwining of myths and legends.

(VIP EDITION) Who will guard Michelangelo’s legacy?
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Leone Amidei is the current executor of the great Michelangelo Buonarroti and since the death of the last heir he’s on a search for any other legitimate descendant to deliver the precious legacy of the famous artist.

(VIP EDITION) Casanova and the mystery of Kabbalah in the Venetian ghetto
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Angelo miraculously found the pages of a diary explaining how to remove the centuries-old curse launched by the unnamed nun on Casanova and all his offspring. Now it’s too long to explain, but you already know that, as a descendant of Casanova, you must be present in Venice.

(VIP EDITION) Milano, red roses, kisses & pictures
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Renzo and Lucia, protagonists of Alessandro Manzoni’s novel “I Promessi Sposi” (“The Betrothed”), after big sufferings and adventures, finally meet each other again at San Simpliciano Church square, where they enjoy their kiss of love, forever lasting.
Would you like to live that moment of eternity with your true love?
Let you two become the lovers of Hayez’s masterpiece “Il Bacio”. Yes, exactly you, lovely couples, Milan is looking for you to be passionate! Let your love shine bright, spreading your kisses around the most romantic and hidden places in town. Come on! Follow Elena and her red rose, she, strolling with you among wonderful and secret cloisters and courtyards in Milan, will take professional photos of you, transforming you in sweet protagonists as in the Hayez paint and making your love become even more precious in beautiful images.

A day as an artist – Wearable art fashion in Rome (in the OnArtediem’s Ateliér)
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Daniela will introduce you to the art of drawing with a brief lesson within everyone’s reach. Together with other participants you will realize an original sketch which will, at a later time, be produced on pure silk in a limited number of copies. You will create in a few hours your personal representation of “Rome to wear” which will be placed on the market via the e-commerce system www.onartediem.it

(VIP EDITION) Sculptor magne, aedifica imperium sine fine!
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Francesca, in the role of a Roman art master, will illustrate how the imperial art workshops have created a style which featured ancient architecture of Rome like a signature, so that they can be set apart from other creations of the rest of Italy and the Empire. You will be protagonist of this important cultural evolution.

Pesto Calling!
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Luisa, in the role of Grandma Dina’s grand-daughter, will take you on a journey into Genoese gastronomic traditions: an exploration of markets and typical shops rich in flavours and tales, culminating in a tasting lesson guided by a pesto professional and food historian – not to forget about the aperitivo “al pesto” final celebration.

(VIP EDITION) Pesto Calling!
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Luisa, in the role of Grandma Dina’s grand-daughter, will take you on a journey into Genoese gastronomic traditions: an exploration of markets and typical shops rich in flavours and tales, culminating in a tasting lesson guided by a pesto professional and food historian – not to forget about the aperitivo “al pesto” final celebration.

(VIP EDITION) I love nocciola Italiana
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In this gastronomic story, Irma plays herself, as she is the biggest expert of Nocciola in Italy. She is a charming and competent professional who will explain to you everything related to the nocciola in an authentic and professional way. You will find a delicious and tasty product, able to give you happiness”, it’s scientifically tested as nocciola releases endorphin, the enzyme of happiness!

I love nocciola Italiana (Unforgettable Cooking Experience in Rome)
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In this gastronomic story, Irma plays herself, as she is the biggest expert of Nocciola in Italy. She is a charming and competent professional who will explain to you everything related to the nocciola in an authentic and professional way. You will find a delicious and tasty product, able to give you “happiness”, it’s scientifically tested as nocciola releases endorphin, the enzyme of happiness!

(VIP EDITION) A new chef for “La Scala”
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Silvia, playing as the Maître of Restaurant alla Scala, will guide you to become a real Milanese chef. Get in touch with the real
Milan Gourmet soul, go shopping into one authentic Milan open market and soon learn the Italian culinary tradition with a great
chef of Milan at hand.

Escaping the pirates at Portofino (Trekking and Cooking in the Wild of the Genoa Area)
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With the help of Silvia we would dive into the XIIIth century events, the time when Corsican pirates used to ravage the richest part of Liguria, forcing the fishermen to move house to the hills of the present day Portofino Park. We will understand the consequences of such escape on the lifestyle of the fishermen who, obliged to hide from the plunderers, had to become farmers and mountaineers. We will walk over the paths of the Park, learning to recognise and cook with the forest herbs in order to prepare Genovese pesto according to the traditional recipe handed down to the innkeeper’s wife of the Antica Locanda of Mulino del Gassetta. Special surprises will not be missing when later we go down to the exclusive beaches along the course leading to Portofino, where, in the shoes of the survived fugitives, we will gather to celebrate the “Grazia Ricevuta” (Received Grace), at the ancient Church of Saint George.

(VIP EDITION) Escaping the pirates at Portofino
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With the help of Silvia we would dive into the XIIIth century events, the time when Corsican pirates used to ravage the richest part of Liguria, forcing the fishermen to move house to the hills of the present day Portofino Park. We will understand the consequences of such escape on the lifestyle of the fishermen who, obliged to hide from the plunderers, had to become farmers and mountaineers. We will walk over the paths of the Park, learning to recognise and cook with the forest herbs in order to prepare Genovese pesto according to the traditional recipe handed down to the innkeeper’s wife of the Antica Locanda of Mulino del Gassetta. Special surprises will not be missing when later we go down to the exclusive beaches along the course leading to Portofino, where, in the shoes of the survived fugitives, we will gather to celebrate the “Grazia Ricevuta” (Received Grace), at the ancient Church of Saint George.

Milano “slow”
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Join with Silvia a really an unusual morning in Milan, made of special rhytms, breaths, slow moments, discoveries, wandering moments; in addition to Yoga experiences from the Himalayan Tradition, you will have the opportunity to listen to precious historical news about the “fluvial” history of Milan and about a Bioarchitectural center operating in the city.

The knights who freed Val d’Orcia from Ghino di Tacco robberies (Cycling in Tuscany)
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His Lordship of the village, Michele, comes with you to discover Valdorcia, riding on your “cycled horse“ and in the end you will feast, making toasts together with the other knights taking part in the venture, all united at house of Michele.

The Great Photographic Contest in the WWF Oasis of Alviano (Wild Nature in Umbria)
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Elena will introduce you to the astonishingly beautiful WWF Oasis of Alviano to participate in a photographic contest, created purposefully for you and that will last all day long, letting you do a hunt (a photographic one) of some of the rarest animals and plants living in the Oasis. The biology experts that the Park will provide for you, will introduce you to the peculiar natural chracteristics of the place, while Elena will have the pleasure to guide you into the basics of nature photography in ambush. You could participate in the competition alone or in a group. The classic final, in categories, will consider the points gathered during the execution of the assigned mission, apart from, obviously, the effective quality of the photos to be taken.

(VIP EDITION) The Great Photographic Contest in the WWF Oasis of Alviano
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Elena will introduce you to the astonishingly beautiful WWF Oasis of Alviano to participate in a photographic contest, created purposefully for you and that will last all day long, letting you do a hunt (a photographic one) of some of the rarest animals and plants living in the Oasis. The biology experts that the Park will provide for you, will introduce you to the peculiar natural chracteristics of the place, while Elena will have the pleasure to guide you into the basics of nature photography in ambush. You could participate in the competition alone or in a group. The classic final, in categories, will consider the points gathered during the execution of the assigned mission, apart from, obviously, the effective quality of the photos to be taken.

“Trotula De Ruggiero”, first Lady of Medicine in XIth century (Storyliving in Naples Area)
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Clelia, “entered” in the role of Trotula, the most famous Lady Doctor in the almost thousand-year history of the University of Salerno, will help you comprehend the Medieval past of this splendid city, taking you to discover the most representative places of the city and the life of Doctress Trotula, describing in a popular way the salient aspects of the Medical School of Salerno in the period of its greatest splendour during the XI and XIIth century (female doctors, diagnosing the ill, use of plants for healing purposes, theory of the 4 moods of Hippocrates, an ancient Greek doctor). You will put on the shoes of a student in the Medical School of Salerno coming from Northern Europe, will explore the Botanical garden, known as the Giardino della Minerva (Garden of Minerva), and will be charged to look for botanical species with anti-poisonous qualities. You will learn to recognise certain plants and while enjoying the breathtaking landscape, will taste tisane of beneficial effects in the suggestive tisanehouse of the Botanical garden, in an bond of knowledge which links the Medical School of Salerno with the natural world of herbs.

(VIP EDITION) “Trotula De Ruggiero”, first Lady of Medicine in XIth century Salerno
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Clelia meets you in the role of Trotula, the most famous Lady Doctor in the almost thousand-year history of the University of Salerno. She will help you comprehend the Medieval past of this splendid city, taking you to discover the most representative places of Trotula, describing in a popular way the salient aspects of the Medical School of Salerno at time of its greatest splendour during the XI and XIIth century. You will put on the shoes of a student in the Medical School of Salerno coming from abroad, will explore the Botanical garden, known as the Garden of Minerva, and will be charged to look for botanical species with anti-poisonous qualities. You will learn to recognise certain plants and while enjoying the breathtaking landscape, will taste tisane of beneficial effects in the suggestive tisane house of the Botanical garden, place of knowledge which links the Medical School of Salerno with the natural world of herbs.

The wedding between Hazelnut and Chocolate
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Mariagrazia will be her own self as she is, one of the best hazelnut experts of Giffoni. Thanks to her, you will immerse in a fantasy story that goes around the IGP Hazelnut of Giffoni, specialty of the place, and you will be involved in a feast, created exclusively around you. During a walk along hazelnut orchards, you will get to know the properties of the IGP product, get acquainted with the typical local cuisine, preparing a full hazelnut-based menu, in particular the “fusilli” (a pasta type) hand made by means of umbrella stretchers; you will participate in the wedding celebration, the dinner, and the dances when you will learn the most beautiful traditional dances of Salerno. A unique event, unrepeatable and exclusive, where the protagonist is you.

(VIP EDITION) The wedding between Hazelnut and Chocolate
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Mariagrazia will be her own self as she is, one of the best hazelnut experts of Giffoni. Thanks to her, you will immerse in a fantasy story that goes around the IGP Hazelnut of Giffoni, and you will be involved in a feast created exclusively around you. During a walk along hazelnut orchards, you will get to know the properties of product, get acquainted with the typical cuisine, you will be preparing a full hazelnut-based menu, in particular the “fusilli”, a unique pasta type, hand made by means of umbrella stretchers. To celebrate the wedding there will be dinner and dances among the most beautiful and traditional of Salerno. A unique event, unrepeatable and exclusive, where the protagonist is you.

“The Yellow” of “Vietri sul Mare”
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Gaetana, will greet you at the gates of the Amalfi coast, and will help you immerse as a protagonist in the indescribable beauty of this place, capable to enclose in just a glimpse the blue of the sea, the green of the cliffs, the yellow of the lemons. You will encounter the people who for ever hand down the traditions of the Yellow: the yellow of the lemons, delicious and juicy, which you will use to make the famous “Limoncello”, a yellow liqueur that Gaetana will teach you to make according to the ancient farmers’ recipe. A master’craftsman will make a demosntartion of his art and the use of the yellow of the ceramics apart from appreciating the brilliant landscape colours. In the end of this memorable Artès story, the title of the Ambassador will really be a “sealed bond” of your transformation of “local among locals”.

The Will of Tarantella, The legacy of Baron Bellelli
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Angelo and Daniela are experts in popular dance, music and traditions of Southern Italy. They would involve you in a real and proper peasant-farmers feast at the Bellelli Farmhouse, in the countryside of Paestum, a few hundred meters from the Archeological area. In the shoes of a local farmer of the very place, you will be a protagonist in a farmer’s feast, organized especially for you. You will learn how to dance the original version of the Tarantella Cilentana dance, paired with ballet dancers and musicians of the popular dance and music group Settebocche, and with the lively participation of locals. You will live a very memorable moment, unique and unrepeatable, an authentic and genuine dive in the popular traditions of this marvelous countryside, where you can appreciate flavours of local products in a rich banquet prepared for you by Maria herself – the owner of the historical “Azienda Rurale Bellelli” (Bellelli Farmhouse).

(VIP EDITION) “The Yellow” of “Vietri sul Mare”
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Gaetana, will greet you at the gates of the Amalfi coast, and will help you immerse as a protagonist in the indescribable beauty of this place, able to enclose in just a glimpse the blue of the sea, the green of the cliffs, the yellow of the lemons. You will encounter the people who for ever hand down the traditions of the Yellow: the yellow of the lemons, delicious and juicy, which you will use to make the famous “Limoncello”, a yellow liqueur that Gaetana will teach you to make according to the ancient farmers’ recipe. The yellow of the ceramics you are to model and paint in the workshop of a master-craftsman where you will learn to give value to the brilliant landscape colors. In the end of this memorable Artès story, the title of Ambassador will really be a “sealed bond” of your transformation of “local among locals”.

Take away the misfortune from Napoli with your amulet! (Art and Craft Experience in Naples)
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With Luisa, acting as the directress of Le Belle Arti Academy, you can go deep in the emotional side of Napoli connected to the most ancient traditions and learn the oldest tales of Naples traditions against misfortune. Going through the most hidden alleys, you are introduced to the sculptural art of the city. In the laboratory of a real and world famous Neapolitan artist you will get the “Pulcicorno”, your original personal amulet with which you can relive the ancestral spells against misfortune . When back home…. you will have so much to tell about!

Rome, INVISIBLE CITY (Your Master in Archeology in the Capital of the Ancient World”
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Francesca will help you immerse yourself in the most hidden reality of the artistic and architectural culture of Rome, teaching and giving you tha unique chance to experiment the scientific method of data collection, used by the archaeologists, in particular the so called “conceptual restaurers”. Like a detective, you are to rediscover what has already become invisible, reconstructing the history, the very reason to have great time-defining stratification, accumulated for millenia. An experience indeed unique and unrepeatable that you can live only in Rome.

(VIP EDITION) Rome, INVISIBLE CITY
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Francesca will help you immerse yourself in the most hidden reality of the artistic and architectural culture of Rome, teaching and giving you tha unique chance to experiment the scientific method of data collection, used by the archaeologists, in particular the so called “conceptual restaurers”. Like a detective, you are to rediscover what has already become invisible, reconstructing the history, the very reason to have great time-defining stratification, accumulated for millenia. An experience indeed unique and unrepeatable that you can live only in Rome. At the end, you will have the possibility to give voice to your discoveries in a very special way, a flashmob “a sorpresa” into which you can be a protagonist only by participating in this marvelous Storia Artès.

The other face of the Madonna dell’Idris (Art, Craft, Food and Wine Tasting in Matera)
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Rosanna will enter the shoes of countess Beatrice and will be accompanied by the daughter Caterina, interpreted by a licenced
tour guide. They will help you live an unforgettable and exclusive experience across the extraordinary Sassi di Matera, Stones of
Matera, exploring the peculiar churches of San Giovanni in Monterrone and Madonna dell’ Idris, where their stories are intimately intertwined with those of the town itself. You will discover the secrets of tuff working from an authentic tuff expert. You will visit an authentic house in local tuff, and finally, you are to celebrate the success of the challenge with a happy hour of local products.

(VIP EDITION) The other face of the Madonna dell’Idris
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Rosanna will enter the shoes of countess Beatrice and will be accompanied by the daughter Caterina, interpreted by a licenced tour guide. They will help you live an unforgettable and exclusive experience across the extraordinary Sassi di Matera, Stones of Matera, exploring the peculiar churches of San Giovanni in Monterrone and Madonna dell’ Idris, where their stories are intimately intertwined with those of the town itself. You will discover the secrets of tuff working under the guidance of an authentic tuff expert who will teach you how to make a unique object in tuff. You will visit an authentic house in local tuff, and finally, you are to celebrate the success of the challenge by enjoying a typical lunch of local products.

1818, Lord Byron arrives at Ca’ Zen (All servants at work near Venice)
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Luigi will welcome you with his typical enthusiasm, in the shoes of the head butler of Ca’ Zen. He will help you find out about the typical court activities of the nobility that lived in this splendid Venetian Villa. The Villa has been preserved as it was in the beginning of the ‘800, the time of the famous “love flings” of Lord Byron with the young Guiccioli countess. You will relive the traditions of this house, putting the shoes of a servant of Ca’ Zen. You will take part in a hunt (a photographic one) of the typical fauna of this wild territory which is situated at the Delta of the River Po and has still remained pristine. You will learn the secrets of grooming horses and prepare them for the walks of nobles. At the end of the day, you are to celebrate the success of the venture with a typical Venetian aperitif and, if your contribution is as impeccable as we expect, you will be rewarded with a Certificate of recognition by the very Countess.

(VIP EDITION) Lord Byron arrives at Ca’ Zen
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Luigi will welcome you as the head butler of Ca’ Zen. He will help you find out about the court activities of the nobility that lived in this splendid Venetian Villa. The Villa has been preserved as it was at the time of the famous “love flings” of Lord Byron with the young Guiccioli countess. You will relive the traditions of this house, putting the shoes of a servant of Ca’ Zen. You will take part in a hunt (a photographic one) of the typical fauna of this wild territory which is situated at the Delta of the River Po and has still remained pristine. You will learn the secrets of grooming horses, and will make a traditional ceramic “ocarina” (a type of whistle in clay) to be given to Lord Byron as a welcoming present. At the end of the day, celebrate the success of the venture with a typical Venetian aperitif and, if your contribution is as impeccable as we expect, you will be rewarded with a Certificate of recognition by the very Countess.

The Gorgonzola and the Marquise: cheese of the poor at a nobles’banquet (Milano Area)
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Cristina, playing as Ginevra, jumps with you into the past. You visit Gorgonzola as it was about 200 years ago, sharing Serbelloni family tales and gossip. Here you discover the secret origins of the Gorgonzola cheese and how luckily it has reached its actual yummy smelly fame and…. guess what? You will have the possibility to do a special tasting of this squisite cheese, accompanied by local wines that for sure will no dissapoint you.

From the Middle Ages the true Story of the legendary “Pastissada” in Verona
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Maya in reality is a joyful and lively tour guide who deeply loves the story of Verona. That is why we are to have a lot of fun, putting together sacred and profane, going to search the traces of a really glorious historical past, almost a treasure hunt, which will help us discover the marvels of “gothic” Verona along her main streets until we reconstruct the ancient events that led to the defining of the recipe of this extraordinary dish, “Pastissada”, which you can taste with joy at the end of our hunt, with a glass of the finest wines of the area of Verona, in one of the most traditional restaurants in the city.

29 December 1514: riot against Count Tramontano in Matera
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Rosanna, in the shoes of the legendary Brunetta, will help you relive this dramatic moment, which really happened in the Medieval lands of Matera. You will find out the reasons for which the Castle of Tramontano had remained incomplete, will relive the feelings which moved the population to hunt the tyrant who had tired the people of Matera and feelings which bothered the people with the Count’s manias of power and conquest; you will enjoy a guided visit along the streets of the Duomo of Matera.

The tunic of Faroaldo II (Medieval history and local traditions in Umbria)
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Veronica, in the shoes of a PhD Doctoral student in Medieval Art, will introduce you to the origins of the Abbey of Saint Peter, a very famous Lombard abbey in Umbria, which conserves the breathtakingly beautiful Bear Plate, Lastra di Orso, and the most important pre-Giotto frescoes cycle in Umbria. You will enhance your knowledge on Valnerina’s traditions and, in particular, of Sant’ Anatolia di Narco, picturesque Umbrian village, famous for the “Canapine” (hemp fields). In this very village exists the particular and curious Museo della Canapa (Hemp Museum), which testifies how hemp processing, in use from early Middle ages onwards, was a full ‘right’ of this territory. You could listen to the story of Faroaldo II, narrated by local people, understanding and vividly experimenting how hemp was processed, learning how to weave on an ancient loom of those times and, in the end , will round up the venture with tasting typical local products.

Da Romano’s Curse: save Cunizza from her Fate!
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Angelo, in the shoes of Alberico’s masnadiere, accompanies you to San Zenone Hill to relive the story of the medieval family Da Romano, which is to be told by Cunizza, younger sister of the tyrrant Ezzelino. You will take part in a Medieval laboratory of Fencing, participate in a medieval battle between rivalry fractions of Da Romano’s family, followed by a trial, where, together with the other knights, you will make part of the defens in front of the Judge. You will write a precious scroll and put your signature and seal on it in wax and to accomplish it will participate in an exclusive laboratory of medieval writing. At last, you are to be nominated a knight or dame followed by a refreshment and photo distribution.

The treasure of the Ammicc Palace (Treasure Hunt, Show Cooking and Tasting of tipicities)
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Imma and Giusy, in the shoes of the daughters of Lord Lambicco, will guide you in a hunt to discover the lost recipe. Immersed in the heart of Metapontino, you will enjoy a visit to the historic city centre and the historic palaces of ancient Camarda, passing in front of Palazzo Margherita (property of Francis Ford Coppola). ou will make a tour of this South Italy “California” and, thanks to the hints, reconstruct the recipe and find about the ingredients needed to make the original “scorzetta” a delicious local sweet. You will have the occasion to see at work Masterchef Spinelli who will show you the real recipe for “scorzetta” of Bernalda. The story will end with a toast accompanied by a “sweet epilogue”.

Searching for Verdi’s lost music notes
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Silvia will take you in an experiential path entirely dedicated to children and their families, in curious and fascinating itineraries following Verdi’s music “fil rouge” and living side by side a Cultural Music Itinerary

(VIP EDITION) Searching for Verdi’s lost music notes
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Silvia will take you in an experiential path entirely dedicated to children and their families, in curious and fascinating itineraries following Verdi’s music “fil rouge” and living side by side a Cultural Music Itinerary

(VIP EDITION) The treasure of the Ammicc Palace
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Imma and Giusy, in the shoes of the daughters of Lord Lambicco, will guide you in a hunt to discover the lost recipe. Immersed in the heart of Metapontino, you will enjoy a visit to the historic city centre and the historic palaces of ancient Camarda, passing in front of Palazzo Margherita (property of Francis Ford Coppola). You will make a tour of this South Italy “California” and, thanks to the hints, reconstruct the recipe and will find the ingredients 0to immerse you in the laboratory of a typical pastry shop. You will have the occasion to see at work Masterchef Spinelli who will teach you to prepare the real “scorzetta” of Bernalda. The story will end up with a great lunch of typical specialities of Basilicata, bread of Matera, pepper of Senise (dry pepper).

(VIP EDITION) Da Romano’s Curse: save Cunizza from her Fate!
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Angelo, in the shoes of Alberico’s masnadiere, accompanies you to San Zenone Hill to relive the story of the medieval family Da Romano, which is to be told by Cunizza, younger sister of the tyrrant Ezzelino. You will take part in a Medieval laboratory of Fencing, participate in a medieval battle between rivalry fractions of Da Romano’s family, followed by a trial, where, together with the other knights, you will make part of the defense in front of the Judge. You will write a precious scroll and put your signature and seal on it in wax and to accomplish it will participate in an exclusive laboratory of medieval writing. At last, you are to be nominated a knight or dame followed by a refreshment and photo distribution.

(VIP EDITION) The tunic of Faroaldo II
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Veronica, in the shoes of a PhD Doctoral student in Medieval Art, will introduce you to the origins of the Abbey of Saint Peter, Abbey of San Pietro in Valle, a very famous Longobardic abbey in Umbria, which conserves the breathtakingly beautiful Bear Plate “Lastra di Orso” and the most important pre-Giotto frescoes cycle in Umbria. You will enhance your knowledge on Valnerina’s traditions and, in particular, of Sant’ Anatolia di Narco, picturesque Umbrian village, famous for the Canapine (hemp fields). In this very village exists the particular and curious Hemp Museum, Museo della Canapa, which testifies how hemp processing, in use from early Middle ages onwards, was a full ‘right’ of this territory. You could listen to the story of Faroaldo II, narrated by local people, understanding and vividly experimenting how hemp was processed, learning how to weave on an ancient loom of those times and, incredibly but true, even dinner will be characterised by the use of typical meals on the base of…..hemp.

(VIP EDITION) 29 December 1514: riot against Count Tramontano in Matera
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Rosanna, in the shoes of the legendary Brunetta, will help you relive this dramatic moment, which really happened in the Medieval lands of Matera. You will find out the reasons for which the Castle of Tramontano had remained incomplete, will relive the feelings which moved the population to hunt the tyrant who had tired the people of Matera and feelings which bothered the people with the Count’s manias of power and conquest; you will enjoy a guided visit along the streets of the Duomo of Matera and assist a craftsmen demonstration of the characteristic local working of papier-mache.

(VIP EDITION) From the Middle Ages the true Story of the legendary “Pastissada”
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Maya in reality is a joyful and lively tour guide who deeply loves the story of Verona. That is why we are to have a lot of fun, putting together sacred and profane, going to search the traces of a really glorious historical past, almost a treasure hunt, which will help us discover the marvels of “gothic” Verona along her main streets until we reconstruct the ancient events that led to the defining of the recipe of this extraordinary dish, “Pastissada”, which you can taste with joy at the end of our hunt, with a glass of the finest wines of the area of Verona, in one of the most traditional restaurants in the city.

(VIP EDITION)The Gorgonzola and the Marquise: cheese of the poor at a nobles’banquet
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Cristina, playing as Ginevra, jumps with you into the past. You visit Gorgonzola as it was about 200 years ago, sharing Serbelloni family tales and gossip. Here you discover the secret origins of the Gorgonzola cheese and how luckily it has reached its actual yummy smelly fame and…. guess what? Finally, an expert Chef teaches you to cook special food with gorgonzola cheese. A complete menu, from starters to dessert.

Milano, red roses, kisses & pictures … to show that Milano can be also a romantic city
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Renzo and Lucia, protagonists of Alessandro Manzoni’s novel “I Promessi Sposi” (“The Betrothed”), after big sufferings and adventures, finally meet each other again at San Simpliciano Church square, where they enjoy their kiss of love, forever lasting.
Would you like to live that moment of eternity with your true love?
Let you two become the lovers of Hayez’s masterpiece “Il Bacio”. Yes, exactly you, lovely couples, Milan is looking for you to be passionate! Let your love shine bright, spreading your kisses around the most romantic and hidden places in town. Come on! Follow Elena and her red rose, she, strolling with you among wonderful and secret cloisters and courtyards in Milan, will take professional photos of you, transforming you in sweet protagonists as in the Hayez paint and making your love become even more precious in beautiful images.

(VIP EDITION) Take away the misfortune from Napoli with your amulet!
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With Luisa, acting as the directress of Le Belle Arti Academy, you can go deep into the side of Napoli connected to the most ancient traditions and learn the oldest short prayers of Naples against misfortune. Going through the most hidden alleys, you are introduced to the sculptural art of the city. In the laboratory of a famous Neapolitan artist you create the “Pulcicorno”, your original personal amulet with which you can relive the ancestral spells against misfortune . Ending such a great day you will eat a legendary Neapolitan pizza, listening local music, in a traditional restaurant.
When back home, you will have so much to tell about!

The amazing feast of Roverello’s 1000 years birthday
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Rosario, as a knowledgeable expert of the Madonie park, leads you to live a unique and unrepeatable day in Sicily. With him you can go deep into the pristine nature of these places where there are wonderful old trees towering, some of them reaching 1000 years of age. After the full immersion in the nature of Madonie , the Bergi village, near Castelbuono (Palermo), is waiting for you to let you empathize with local agricultural traditions. Here you can experience how to look after a vegetable garden and enjoy a cooking lesson where you learn to prepare typical recipes to share during the feast, with the accompaniment of live traditional music and dances.

The Mystery of Castel dell’Ovo (Discover the truth about mythos and legends in Naples)
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Anna, in the role of Maria Sofia, accompanies you through this adventure and mystery. Your tresure hunt will start from a research on ancient books, to recall the legends and mysteries of princesses and holy women who lived in the old castle through the centuries. And right there, inside the castle, you will go at nightfall, to bring light to its hidden secrets, gathering all the messages left by the “mysterious presence” who haunts that place.

A day as an artist – Wearable art fashion in Rome
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Daniela will introduce you to the art of drawing with a brief lesson within everyone’s reach. Together with other participants you will realize an original sketch which will, at a later time, be produced on pure silk in a limited number of copies. You will create in a few hours your personal representation of “Rome to wear” which will be placed on the market via the e-commerce system www.onartediem.it

(VIP EDITION) The knights who freed Val d’Orcia from Ghino di Tacco robberies
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Lord of the village, Michele, comes with you to discover Valdorcia, riding on your “wheeled horses “ and also, thanks to a local culinary expert, helps you learn how to cook a typical ancient recipe of his enchanting lands . And as a great final, all the group makes a feast together, raising merry wine glasses, as special guests in Michele‘s home to celebrate the victory of the valorous knights.

In search of the Old Testament of Count Rudolf to save the Terre di Brianza
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Ester, in the shoes of a Gaetano Besana’s friend, will take you to live an intriguing treasure hunt in a pristine corner and fascinating landscape at the Oasis Galbusera Bianca, the first WWF private oasis in Italy, a village and a farm, a modern model of multi functionality farm. You will get to know about the forms of vegetation and principles of cultivation of a vegetable garden by participating in biodynamic farming practices; Ester will share with you her passion for sweets which you can prepare with her, making a very special cake as a snack with the products of the earth.

(VIP EDITION) Milano “slow”
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Join with Silvia a really an unusual morning in Milan, made of special rhytms, breaths, slow moments, discoveries, wandering moments; in addition to Yoga experiences from the Himalayan Tradition, you will have the opportunity to listen to precious historical news about the “fluvial” history of Milan and about a Bioarchitectural center operating in the city

(VIP EDITION) Save the yeast of Queen Margherita!
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Sondra, playing Giuditta, will guide you on a bicycle tour through Monza’s delightful Royal Park. You will travel peacefully and slowly through organic hay meadows, farms and the former hunting lodges of the King to the river and an ancient mill. You will experience all the sensual pleasures of the traditional baker’s art, feeling your hands knead the dough, smelling the aromas of baking bread, and, of course, tasting your own freshly baked bread as we enjoy a royal experience with a lunchtime picnic in the mill courtyard.

(VIP EDITION) From the skycrapers of the “Rising City” to the fusion in a milanese historical foundry
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Marilena, in the role of Giovanna, will make you discover Porta Nuova district and then will take you to another era, between foundries and workshops of goldsmiths in the Isola district, where you will learn to make your own jewel with the assistance of a Lombard master jeweller.