Experiential tourism in Bologna: going beyond the Tagliatelle to discover a whole new city

If you are looking for a great example of experiential tourism in Bologna, look no further. In one of the episodes of the documentary series “Great Continental Railway Journeys” Michael Portillo, a famous BBC journalist, wanders through the streets of the historic center of Bologna and asks people where he can eat a good plate of “spaghetti alla bolognese”. People’s answer is hilarious. They look at him very surprised (almost horrified) and say: “No, “spaghetti alla bolognese” is not a … Read More

(VIP EDITION) Restore the hermit retreat of Sant’Anna in Aci Catena

Rosa is a well-known architect who will take you inside an ancient cloistered convent positioned on a hill where you can enjoy a breathtaking view. The entrance to the Hermitage is exclusive for “Rosa’s assistants” who will be able to master the architectural relief method starting with the hidden mediterranean garden inside.

(VIP EDITION) Pre-Wedding at Palazzo of Marchesi Pottino di Echifaldo

Antonella will involve you in discovering artistic beauties and ancient traditions of the Palace. Together with a professional photographer, she will help you to create the best photographs for the promotional material of the pre-wedding service. You will wear the clothes of that time used for the famous Baronial Wedding, and if your work will be appreciated by the local institutions you will be well rewarded with a certificate and a tasting of typical local food and wine products.

Who will guard Michelangelo’s legacy?

Giovanni, who plays the role of Leone Amidei, is a florentine tourist guide extremely specialized on Michelangelo Buonarroti. Before examining if you really are Michelangelo’s heir, he will help you enter Michelangelo’s world thanks to a deeper exploration of his works, the places where he lived and, above all, the thoughts and emotions that this great man left us in writing.

(VIP EDITION) King Manfredi’s marriage at the Swabian Castle of Trani

Francesca will involve the members of the “advertising agency” in a historical immersion with re-enactment of the wedding and of the most famous banquet of the medieval era in Puglia region. Together we will find the right ideas to give strength to the promotion of this place so rich in suggestion for the events of the past that open up glimpses of imagination up to the present. In the end the Castle Management will give its opinion on the digital campaign proposal.

Your “ideal love” at Borghese Gallery in Rome

Our Museum Director Susanna will show you the fabulous treasures inside Borghese Gallery and the most important artworks will have no more secrets for you. The real challenge will be to put all your mind, your creativity and your heart, to live the emotion of art and translate it into your own personal successful advertising campaign.
Ready ?

(VIP EDITION) Venetian “Carnet de Voyage”

Silvia will lead you through a Venice which is still untouched by tourism and will teach you what is and how you do a Travel Diary. You will discover the identity of places using the original Venetian toponymy, the Venetian urban space and its rich articulation, you will get to know how Gondola is made and its history, you will immerse in the traditions of Venice sharing, in an ancient “Bacaro”, the ultimate social rite “go for “ombra and cicchetti”, a venetian slang to say having a glass of wine and local appetizers still in use among the residents.

Casanova and the mystery of Kaballah in the Venetian ghetto

Angelo, playing the role of a descendant of Casanova, will bring you to discover Venice with new eyes, starting from the most famous places, then into the mysterious “calli” of the Jewish ghetto, involving you in an adventurous treasure hunt between the memories of Casanova and the tastes and culture of the Jewish community in Venice.

What are you waiting for? Join courageously with other Casanova’s descendants and put an end to the curse of your eminent Ancestor!

(VIP EDITION) Master class to become a “Senior Torino Taster”

Armanda has organized an innovative Master degree in Piedmontese enogastronomy to allow fans to deepen their knowledge and better understand local cuisine products and delicacies to become “Senior Torinese Tasters”

The Master class will be very practical, you will learn the peculiarities of local products and you will have to show your know-how in buying at the best value for money at the market stalls of Porta Palazzo, the largest open-air market in Europe. The products will then be checked by Mauro, the famous chef of “Angelino”, one of the oldest and most famous trattorias in Turin, who will introduce you to his culinary art.

The roads that lead to Essence in Piancavallo

Selene is an expert in aromatherapy and production of cosmetics from essential oils obtained from plants and flowers of her land. She will accompany you, along with Alfio and his donkey Fiocco, into an immersive journey in the nature of Piancavallo following the lyrics of the song “La Cura”, by Franco Battiato. Selene will help you discover three important essences: oneself, Piancavallo, and its flora.

1 2 3 4 7