How to find trusted partners to develop an experiential travel offer
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The changing nature of tourism and holidaying whereby tourists are looking for an experience rather than an old-fashioned, basic trip, means that travel agents need to find partners to work with who can provide them with unique travel products in areas such as experiential tourism. As this is a relatively new, niche market the travel agent may have difficulty in finding well established partners to work with who are trustworthy, reliable, professional, and of course, who have products their clients … Read More

A travel agent’s guide to experiential tourism in Italy
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By now, most travel agent’s are not only aware of experiential tourism, but they also understand that this niche market is growing, how much potential it has to develop further, and how it is a form of tourism that will become ever more popular as we move forward. There are a lot of opportunities in the area of experiential tourism for several reasons. The two biggest reasons influencing the increase in interest in experiential tourism are the fact that people … Read More

Matera: experiential tourism opportunities for travel agents in the European capital of culture 2019
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2019 is going to be an exciting year for experiential tourism. Over the years cities everybody has heard of have been the European capital of culture; Liverpool, Dublin, Paris, Madrid. This year it is Matera’s turn, and the celebrations kick off on the 19 January with marching bands from all over Basilicata playing up a storm to begin the year long festival. There will be events throughout the year centred around six themes including; Remote future, Reflections and Connections, and … Read More

Venice new tax and the impact on experiential tourism
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Experiential tourism and Venetians are celebrating the New Year with a little victory for the overwhelmed city. The Italian government has approved, and the city will introduce, a new tax on so-called “day trippers”. Tourists who visit Venice for only one day will have to pay a new tax of between 2.50-10 euro, depending on the season. The reasoning behind this is that tourists who visit the city for one day do not contribute much economically to the city, but … Read More

Travel trends in 2019: boom in experiential tourism
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The boom in experiential travel is something every travel agency has to be aware of. Experiential tourism is a growing trend. Over the last few years it has been increasing in popularity. But this increase is becoming more pronounced, and is predicted to become almost exponential over the coming years. Experiential travel and tourism will be a key area of growth in 2019, and travel agencies would do well to be in a position to offer their customers experiential tours … Read More

What is relational well-being and why your experiential tourism should focus on it
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Over recent decades the travel and tourism sector has undergone major transformations especially when it comes to experiential way of living travel. There are many reasons for this including; the increase in disposable incomes, the changing nature of air travel, globalisation in general, and of, course the internet. The internet made it possible for regular people to organise their own trips and holidays which provided great challenges for travel agencies. Travel agencies, just like yours, had to adapt to the … Read More

How to market Italy as a winter travel destination: 3 Ideas
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There are many reasons why Italy is a great destination for winter holidays. There are less tourists, shorter queues, maybe the locals are less stressed out, and flights and hotels are cheaper because it is off-season. There are other reasons though, perhaps less obvious, and these include: winter exclusive festivals in Italy, experiential tours which can be done all year round but are perhaps more suited to winter, and winter gourmet experiential tours. If you are wondering how to market … Read More

Why is Italy the best destination when it comes to experiential tourism?
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Italy is leading the way in experiential tourism and is one of the best providers of the emerging niche market of experiential tours and holidays. That should come as no surprise because Italy has a long history of inventing and pioneering new trends and fashions. Here is a short – very short – list of things Italy has given to the world: ballet, jeans, the jacuzzi, the piano, the violin, the typewriter, the icecream cone, the espresso machine, and the … Read More

Opportunities and challenges of selling experiential tourism products
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Experiential tourism is, in the grand scheme of things, relatively new, although not unheard of. It is already a significant market sector and is continually growing. People are looking for more out of their holidays and experiential tourism offers them that. From experiencing the local culture and cuisine through the eyes of the indigenous, to elaborate, educational adventures, experiential tourism is a vibrant concept that caters to the desires of experienced travelers, and those who are just beginning to explore … Read More

Food and wine tourism in Italy – and potential market development for travel agents
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When you are talking about food and wine tourism, it seems that Italy is always top of the list. That’s according to foreign and Italian tourists alike. Italian themselves love to enjoy traditional Italian products – especially food and wine. And there is no shortage of choice seeing as there is a seemingless endless menu of delicacies from each of Italy’s 20 regions. And when you consider the fact that each region has different foods and wines for each season, … Read More

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