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Tuscany is a great experiential tourism destination: its vineyards and wine culture only make travellers from all over the world come to enjoy the delicacy of the Tuscan winery art. But this magnificent region has a lot more to offer: with its green countryside landscape, its incredible cultural heritage, Tuscany has all the great ingredients to become one of the most appealing regions of the Italian peninsula. What Tuscany means in terms of experiential travel offer Last year Tuscany hit … Read More

Both travelers and travel agencies will agree on seeing Italy as a captivating and appealing destination. The rising numbers that are shaping the market are not surprising: according to Ont – Italian National Tourism Observatory – by 2028, international arrivals are forecast to be over 82 million and will generate more than 56 billion€, with a yearly increase of 3.3%. While on one hand, national tourism is strong, on the other hand let’s not take for granted the fact that … Read More

Everybody in the industry is talking about experiential travel and how it is changing the whole the sector. In fact, some of the largest names in tourism such as Airbnb and TripAdvisor have shown major interest in experiential travel and the focus on Memory Making experiences. Investing time and money into the accessibility of these experiences to their clients, we can safely say this new branch of tourism is here to stay. The success and growth of experiential travel. The … Read More

The world fast realizes that money spent on experiences is far of worth than money spent on purchasing items. A popular saying “experience is synonymous with wisdom,” clearly describes the current appetite for experiential tourism. By definition, experiential tourism is an outgrowth of a global movement towards experiential learning, whereby people create meaning through direct experiences nota.ca. Experiences are precious, think about the long-lasting memories that come from them. When you travel to a place, you hardly forget the 2000year … Read More

The need for more personal interaction and encounter with the tourist destination, life, and people, has driven tourists to go a step further. People want to connect on a deeper emotional and personal level with somewhere they have been to, and as such, there has been a rise in experiential travel to curb these needs. Experiential travel is a form of tourism aimed at availing travelers the opportunity to experience a people, city or country of more personal interaction with … Read More

The way people are deciding to travel is changing quicker by the day, we are seeing this hobby, that is travelling, becoming more active and less relaxed, this is the phenomenon of experiential tourism. Afar believes in this phenomenon by saying, “The kids are getting out of their day-to-day and enjoying atypical and interactive experiences.” So, what happens now to the industry of travel as it is clearly changing and moving into this new direction? The big players in the … Read More

Experiential tourism has exploded in the tourism industry offering more than just housing to tourist but a whole experience with the people and the places they are in. Now that travellers have more global access than ever before they are searching for deeper connections and a better understanding of their travel destinations. Experiential tourism has comfortably taken the driving seat in this gap in the market. Many of these travellers are in search of interpersonal encounters with the people of … Read More